SEAN-CSO
SEAN-CSO (Southeast Asia Network of Civil Society Organizations) is a network of civil society organizations in Southeast Asia focusing on the prevention and countering of violent extremism.
Background
As a newly established network, SEAN-CSO lacks a strong visual identity, leading to low digital visibility and limited public recognition. A professional and cohesive visual branding strategy is necessary to enhance awareness and strengthen the organization’s image across various platforms.
Objectives
- Design a logo that reflects the collaborative nature of civil society organizations in Southeast Asia working to prevent violent extremism.
- Develop a brand guideline to ensure consistent visual communication across all platforms.
- Create compelling visual assets to support SEAN-CSO’s communication on social media and websites.
- Develop exclusive merchandise to boost brand awareness and community engagement.
Strategy & Approach
- Logo: Incorporating network symbols and peace elements to represent SEAN-CSO’s values.
- Color Palette: Choosing colors that reflect inclusivity and diversity in Southeast Asia.
- Typography: Using modern, readable, and professional fonts.
- Iconography: Developing thematic icons aligned with SEAN-CSO’s vision and mission.
- Branding Consistency: Establishing brand guidelines to ensure uniform use of visuals across all media.
Deliverables
- A network-based logo with peace elements.
- Brand guidelines covering colors, typography, iconography, and logo usage rules.
- 50+ content designs for Instagram, Facebook, and websites.
- Educational infographic templates on preventing violent extremism.
- Totebag designs featuring SEAN-CSO branding elements.
- Name tags and notepads themed around violent extremism prevention.
Gallery
