Institut Mosintuwu
Mosintuwu is a grassroots organization dedicated to peace and justice efforts during and after conflicts in Poso Regency and surrounding areas.
Background
Mosintuwu organizes events but lacks strong visual branding for merchandise. To reinforce organizational identity and strengthen engagement with the community, a consistent and representative visual branding strategy is required.
Objectives
Mosintuwu collaborates with PeaceGen to develop exclusive merchandise that strengthens organizational engagement and community relationships.
Strategy & Approach
- Researching Mosintuwu’s identity and core values to translate them into visual elements.
- Developing merchandise designs that align with Mosintuwu’s branding.
- Producing high-quality merchandise relevant to the target audience.
Deliverables
- Exclusive t-shirts featuring designs that represent Mosintuwu’s identity.
- A gallery of merchandise designs for future product reference and development.
Gallery
