PEACETIVAL VOL.07 on Instagram (@peacegenid)
PEACETIVAL VOL.07 is an annual event organized by @peacegenid, aimed at celebrating peace and strengthening the spirit of tolerance among youth.
Background
PEACETIVAL VOL.07 featured various activities, including discussions, art performances, and educational workshops, all packaged in an interactive and inclusive manner. The Instagram digital campaign was a key strategy to reach a broader audience and increase participation.
Objectives
- Build awareness about PEACETIVAL VOL.07 among young people.
- Encourage interaction through interactive content, challenges, and collaborations.
- Attract more participants to attend and engage in the event.
- Strengthen @peacegenid’s positioning as an educational platform and youth-driven peace movement.
Strategy & Approach
Here’s what we implemented:
- Pre-Event Hype
- Countdown campaign with teaser videos and storytelling content.
- Hashtag campaign to increase reach (e.g., #Peacetival07 #PeaceGenID).
- Community collaborations to expand promotional reach.
- Interactive Content
- Instagram Reels & Stories: Featuring teaser videos and sneak peeks.
- User-Generated Content (UGC): Encouraging audiences to share peace messages in creative formats.
- During Event
- Live Coverage: Real-time updates through Instagram Stories & Reels.
- Behind-the-Scenes (BTS) Content: Exclusive content to boost engagement..
- Post-Event & Sustainability
- Highlight & Recap: Carousel content and short videos as digital documentation.
- Testimonials & Impact Stories: Strengthening event value through participant stories.
Deliverables
- 300,000 post impressions throughout the campaign.
- 800 participants registered and attended the event.
- Collaboration with 4 key opinion leaders and communities.
Link
Galeri
