Digital Campaign for
K-Hub's Outlook Launching on Instagram @khub.id

K-Hub is a digital platform that provides the latest insights and analysis on preventing and countering violent extremism. Recognizing the growing demand for fast and accessible information, K-Hub has launched Outlook K-Hub, a new initiative offering predictions, trends, and strategic analysis in digital format.

Background

K-Hub is running a campaign through its Instagram account @khub.id to expand the reach of Outlook K-Hub. This platform was chosen to engage a broader audience, particularly young professionals, academics, and industry practitioners who are active on social media. Beyond its role as an information hub, K-Hub is committed to preventing and countering violent extremism by providing insights that encourage critical thinking, tolerance, and inclusivity.

Objectives

Raising Awareness – Introducing Outlook K-Hub as a trusted source of information.
Enhancing Engagement – Building an active community for discussions on trends and innovations.
Becoming a Reference – Providing relevant, data-driven insights for the industry.
Expanding Reach – Leveraging Instagram as the primary platform to connect with a wider audience.
Supporting the Prevention of Violent Extremism – Educating audiences on the dangers of extremism and ways to foster an inclusive and tolerant society.

Strategies & Approach

Here’s what we are doing:

High-Quality Content – Delivering engaging infographics, carousels, and short videos that are concise, informative, and visually appealing.
Interactive Campaigns – Utilizing polls, Q&A sessions, and live events to boost engagement.
Collaboration with Key Opinion Leaders (KOLs) & Experts – Partnering with figures such as Habib Jafar and Kalis Mardi Asih to share valuable insights.
Hashtag & Instagram SEO Optimization – Implementing relevant hashtags and SEO strategies to maximize visibility.
Consistent Posting Schedule – Maintaining a regular content calendar to ensure steady engagement.
Education & Extremism Prevention – Providing content on the impact of violent extremism and data-driven strategies to counter it, using positive narratives.

Deliverables

Increased Followers & Engagement – Growth in audience and interactions with content.
Educational & Data-Driven Content – Infographics, concise articles, and insightful videos.
Events & Collaborations – Live sessions, mini-webinars, and expert discussions.
Stronger Brand Awareness – Enhanced visibility and credibility of K-Hub as a key platform for preventing and countering violent extremism.
Spreading Positive Narratives – Promoting content that supports extremism prevention, fosters tolerance, and encourages inclusivity in society.