Instagram Communication Strategy for SEAN-CSO
SEAN-CSO is a network of organizations from Thailand, the Philippines, Malaysia, Indonesia, and Australia focused on preventing and countering violent extremism.
Background
Through digital platforms, SEAN-CSO aims to share information, knowledge, ideas, and projects related to the prevention and countering of violent extremism with the public, particularly young people and communities vulnerable to extremist narratives. Therefore, an effective communication strategy is essential to enhance audience understanding and engagement with this issue.
Objectives
- Increase audience awareness and engagement on violent extremism prevention through structured and data-driven digital campaigns.
- Disseminate campaign messages with strong narratives and compelling visuals.
- Expand the reach and impact of campaign messages by involving key opinion leaders (KOLs).
- Evaluate the effectiveness of the campaign strategy and provide recommendations for future optimizations.
Strategy & Approach
Here’s what we did:
- Data-Driven Storytelling
- Using strong narratives to deliver campaign messages in an emotional and relatable manner.
- Incorporating research and the latest data to build credibility and content relevance.
- Social Media Optimization
- Leveraging Instagram as the primary channel for disseminating information through features like Feed, Carousel, Stories, and Reels.
- Utilizing visually appealing designs and persuasive copywriting to enhance message comprehension and audience engagement.
- Collaboration with Key Opinion Leaders (KOLs)
- Partnering with influencers, activists, and experts in violent extremism prevention to expand campaign reach.
- Encouraging KOLs to share experiences, perspectives, and educational content with their audience.
- Interactive & Educational Approach
- Using interactive formats such as polls, Q&A sessions, and creative challenges to boost audience participation.
- Utilizing visual storytelling and infographics to simplify complex issues.
- Data-Driven Evaluation & Optimization
- Analyzing content performance based on engagement, reach, and growth metrics.
- Adjusting strategies according to audience trends and insights to maximize campaign effectiveness.
Deliverables
- 8 feed posts & carousel content per month covering themes of education, inspiration, and action.
- 4 Instagram Stories featuring educational and interactive content.
- KOL collaborations to extend campaign outreach.
- Monthly reports analyzing engagement, reach, and audience growth.
- Trend analysis & strategic recommendations based on data.
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