PEACETIVAL VOL.07 - 2024
Peacetival Vol.07 is a festival showcasing impact, learnings, and meaningful interactions between diverse identity groups and stakeholders in Indonesia. This festival is not just a celebration but also an inclusive platform for education and collaboration. To enhance participant engagement and enrich the festival experience, gamification was integrated into various aspects of the event.
Background
Gamification was designed to encourage active participation, enhance interaction, and create an engaging and enjoyable experience. With interactive elements and a reward system, participants became more involved in Peacetival Vol.07’s various activities.
Objectives
- Design a logo that embodies inclusivity and diversity.
- Develop gamification concepts to boost participant engagement through interactive experiences.
- Present event information with visually appealing and recognizable content.
- Produce merchandise that strengthens participant engagement.
Strategy & Approach
- Visual Identity Design
- Develop a primary logo with inclusive visual elements representing diversity and unity.
- Create visual guidelines with colors, typography, and graphics for branding consistency.
- Produce branding materials such as backdrops, signage, and interactive booth layouts.
- Event Gamification
- Tour Guide System: Facilitators guide participants to deepen their festival insights.
- Reward System: Badge and point-based rewards for completing challenges and activities.
- Interactive Challenges: Available in every festival zone, encouraging participants to explore all areas.
- Media & Merchandise
- Digital banners for social media and website promotion.
- Printed event banners for stage backdrops and registration areas.
- Special vests for staff and volunteers featuring Peacetival Vol.07 branding.
- Name tags designed to reflect the festival’s identity.
Deliverables
- Visual Identity
- Primary logo with inclusive elements.
- Visual guidelines with colors, typography, and graphic elements.
- Event Gamification
- Facilitator-based Tour Guide System.
- Badge and point-based reward system.
- Interactive challenges in each festival zone.
- Promotional Media & Branding
- Digital banners for social media and websites.
- Printed banners for stage backdrops and registration areas.
- Interactive booth layout designs.
- Branding materials such as backdrops and signage.
- Merchandise & Participant Identity
- Specially designed vests for Peacetival Vol.07.
- Branded name tags for the festival.
Gallery
