Yayasan Empatiku
Yayasan Empatiku is a civil society organization focusing on developing community-based early warning systems to prevent violent extremism.
Background
Empatiku requires a strong visual branding strategy to support events and enhance public recognition of the organization.
Objectives
- Design a logo representing the organization’s values of inclusivity and innovation.
- Develop a brand guideline to maintain consistent visual communication across all communication materials.
- Create exclusive merchandise to increase organizational engagement.
Strategy & Approach
- Logo: Utilizing strong typography with geometric symbols that represent the organization’s values.
- Color Palette: Choosing colors that signify inclusivity and innovation.
- Typography: Using modern and professional fonts.
- Iconography: Developing graphic elements relevant to Empatiku’s vision and mission.
- Branding Consistency: Establishing a brand guideline for uniform visual representation across media.
Deliverables
- A typographic logo with geometric symbols reflecting the organization’s values.
- A brand guideline detailing colors, typography, logo usage, and other graphic elements.
- Merchandise designs, including tote bags, lanyards, notebooks, and name tags.
Gallery
